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Alternative Actions

Go rogue outside of the box: Part 2 – paving the money trail

By Frank Cotolo - January 12, 2020

Go rogue; think beyond “outside of the box” for track promotions

By Frank Cotolo - December 22, 2019

Part three: Summing up the value of promo events for bettors to increase business

By Frank Cotolo - November 17, 2019

Part two: involve bettors to participate in all events with rewards to increase business

By Frank Cotolo - October 13, 2019

Creative tournaments for patrons: involve bettors in special events with rewards to increase business, part one

By Frank Cotolo - September 15, 2019

All harness racing is local: how to promote and profit from overnight events

By Frank Cotolo - August 14, 2019

How tracks can benefit from the binary emotion factor in horseplayers’ behavior

By Frank Cotolo - July 14, 2019

Defeating the takeout gorilla

By Frank Cotolo - June 16, 2019

Qualify your betting public

By Frank Cotolo - May 19, 2019

Big pots – the lure is not the cure

By Frank Cotolo - April 14, 2019

Generational twist on the giveaway gimmick – part 2

By Frank Cotolo - March 24, 2019

Getting a generational twist on the giveaway gimmick (Part 1)

By Frank Cotolo - February 17, 2019

What is the spin on success for Horse Racing Roulette?

By Frank Cotolo - January 20, 2019

Bettors on the move in a grandstand that redefines racehorse trips

By Frank Cotolo - December 9, 2018

Fan appreciation should reach unconditional gratuities

By Frank Cotolo - November 10, 2018

Closing the ‘personality gap’ with patrons builds on an interactive agenda

By Frank Cotolo - October 15, 2018

Interaction is the message

By Frank Cotolo - September 15, 2018

A positive approach to the true needs of a racetrack’s audience is powerful for business

By Frank Cotolo - August 18, 2018

Custom apps for harness tracks – address local audiences first

By Frank Cotolo - July 15, 2018

Embracing the moveable feast for harness racing patrons

By Frank Cotolo - June 17, 2018

Alternative Action: Part 2 – Racing commissioners focus on betting product and ignore the plight of the patron

By Frank Cotolo - May 20, 2018

Alternative Actions: Part 1 – Racing commissioners focus on betting product and ignore the plight of the patron

By Frank Cotolo - May 6, 2018
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