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A magnificent equine, an unequaled promotional symbol — Part 1

By Frank Cotolo - July 14, 2021

All hail the Super-Meet Spectacle!

By Frank Cotolo - June 11, 2021

Warm-body bettors are still wanted and needed at raceway — Part 2

By Frank Cotolo - May 9, 2021

Warm-body bettors are still wanted and needed at raceways – Part 1

By Frank Cotolo - April 18, 2021

Force pacing and trotting into futurity, Part 3

By Frank Cotolo - March 11, 2021

Force pacing and trotting into futurity, Part 2

By Frank Cotolo - February 13, 2021

Force pacing and trotting into futurity, Part 1

By Frank Cotolo - January 10, 2021

The harness raceway’s odyssey: present the perfect product, Part 2

By Frank Cotolo - December 20, 2020

The harness raceway’s odyssey: present the perfect product, Part 1

By Frank Cotolo - November 22, 2020

Raceways will thrive with renewed local presence appreciated

By Frank Cotolo - October 21, 2020

Creating a Zoom Room to grow raceways’ virtual betting audience

By Frank Cotolo - September 16, 2020

The ultimate hybrid of two great games of skill and chance

By Frank Cotolo - August 16, 2020

Bradley and Bachrad lead long list of name-dedicated races

By Frank Cotolo - July 5, 2020

Release the Quinellas

By Frank Cotolo - June 14, 2020

When harness racing returns, the public deserves a monetary welcome

By Frank Cotolo - May 22, 2020

The ultimate questionnaire for bettors

By Frank Cotolo - April 5, 2020

Tracks beware: bettors are impatient between the bets

By Frank Cotolo - March 6, 2020

Go rogue outside of the box: Part 2 – paving the money trail

By Frank Cotolo - January 12, 2020

Go rogue; think beyond “outside of the box” for track promotions

By Frank Cotolo - December 22, 2019

Part three: Summing up the value of promo events for bettors to increase business

By Frank Cotolo - November 17, 2019

Part two: involve bettors to participate in all events with rewards to increase business

By Frank Cotolo - October 13, 2019

Creative tournaments for patrons: involve bettors in special events with rewards to increase business, part one

By Frank Cotolo - September 15, 2019

All harness racing is local: how to promote and profit from overnight events

By Frank Cotolo - August 14, 2019

How tracks can benefit from the binary emotion factor in horseplayers’ behavior

By Frank Cotolo - July 14, 2019

Defeating the takeout gorilla

By Frank Cotolo - June 16, 2019
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