Advertising – Format Information

Ad Specs

All advertising prices are based on advertisers providing the correctly sized and formatted ads.
Unless arrangements have been made, the following are HRU ad requirements.

Edition ads:

  • PDF format only
  • File size of 1 MB or less
  • Trim size (no bleed, crop marks or blank space border)
  • RGB format (no CMYK)
  • If the ad is created in InDesign, export with Acrobat 4 compatibility to sRGB output

Email & website ads:

  • JPG or PNG format only (no animated GIFs)
  • 200 DPI is the preferred resolution to allow the most flexibility
  • Trim size (no bleed, crop marks or blank space border)
  • RGB format (no CMYK)

(we can work with other file types but additional fees may be involved to convert your ads for our production platform)

Ad size quick reference:

Ad Type(w x h) in inches
(w x h) in pixels
Full Page8.5 x 112550 x 3300
Half Page Vertical3.65 x 9.51095 x 2850
Half Page Horizontal7.5 x 4.752250 x 1425
Quarter Page Vertical3.65 x 4.51095 x 1350
Quarter Page Horizontal7.5 x 2.52250 x 750
Eighth Page Vertical3.65 x 2.251095 x 675
Eighth Page Horizontal7.5 x 12250 x 300
Masthead5 x 1.251500 x 375
Email Banner (JPG)6 x 1.51200 x 300 (200 DPI)
Website Half Banner (JPG)5.5 x 21100 x 400 (200 DPI)
Website Full Banner (JPG)11 x 22200 x 400 (200 DPI)

We do offer custom advertising layout and graphic design services in addition to our published advertising rates. 

Please contact us if you have any questions.