Ad Specs
All advertising prices are based on advertisers providing the correctly sized and formatted ads.
Unless arrangements have been made, the following are HRU ad requirements.
Edition ads:
- PDF format only
- File size of 1 MB or less
- Trim size (no bleed, crop marks or blank space border)
- RGB format (no CMYK)
- If the ad is created in InDesign, export with Acrobat 4 compatibility to sRGB output
Email & website ads:
- JPG or PNG format only (no animated GIFs)
- 200 DPI is the preferred resolution to allow the most flexibility
- Trim size (no bleed, crop marks or blank space border)
- RGB format (no CMYK)
(we can work with other file types but additional fees may be involved to convert your ads for our production platform)
Ad size quick reference:
| Ad Type | (w x h) in inches | (w x h) in pixels |
|---|---|---|
| Full Page | 8.5 x 11 | 2550 x 3300 |
| Half Page Vertical | 3.65 x 9.5 | 1095 x 2850 |
| Half Page Horizontal | 7.5 x 4.75 | 2250 x 1425 |
| Quarter Page Vertical | 3.65 x 4.5 | 1095 x 1350 |
| Quarter Page Horizontal | 7.5 x 2.5 | 2250 x 750 |
| Eighth Page Vertical | 3.65 x 2.25 | 1095 x 675 |
| Eighth Page Horizontal | 7.5 x 1 | 2250 x 300 |
| Masthead | 5 x 1.25 | 1500 x 375 |
| Email Banner (JPG) | 6 x 1.5 | 1200 x 300 (200 DPI) |
| Website Half Banner (JPG) | 5.5 x 2 | 1100 x 400 (200 DPI) |
| Website Full Banner (JPG) | 11 x 2 | 2200 x 400 (200 DPI) |
We do offer custom advertising layout and graphic design services in addition to our published advertising rates.
Please contact us if you have any questions.