Advertising – Format Information
Ad Specs
All advertising prices are based on advertisers providing the correctly sized and formatted ads.
Unless arrangements have been made, the following are HRU ad requirements.
Edition ads:
- PDF format only
- File size of 1 MB or less
- Trim size (no bleed, crop marks or blank space border)
- RGB format (no CMYK)
- If the ad is created in InDesign, export with Acrobat 4 compatibility to sRGB output
Email & website ads:
- JPG or PNG format only (no animated GIFs)
- 200 DPI is the preferred resolution to allow the most flexibility
- Trim size (no bleed, crop marks or blank space border)
- RGB format (no CMYK)
(we can work with other file types but additional fees may be involved to convert your ads for our production platform)
Ad size quick reference:
| Ad Type | (w x h) in inches | (w x h) in pixels |
|---|---|---|
| Full Page | 8.5 x 11 | 2550 x 3300 |
| Half Page Vertical | 3.65 x 9.5 | 1095 x 2850 |
| Half Page Horizontal | 7.5 x 4.75 | 2250 x 1425 |
| Quarter Page Vertical | 3.65 x 4.5 | 1095 x 1350 |
| Quarter Page Horizontal | 7.5 x 2.5 | 2250 x 750 |
| Eighth Page Vertical | 3.65 x 2.25 | 1095 x 675 |
| Eighth Page Horizontal | 7.5 x 1 | 2250 x 300 |
| Masthead | 5 x 1.25 | 1500 x 375 |
| Email Banner (JPG) | 6 x 1.5 | 1200 x 300 (200 DPI) |
| Website Half Banner (JPG) | 5.5 x 2 | 1100 x 400 (200 DPI) |
| Website Full Banner (JPG) | 11 x 2 | 2200 x 400 (200 DPI) |
We do offer custom advertising layout and graphic design services in addition to our published advertising rates.
Please contact us if you have any questions.
