Young People Aren't Betting

Young People Aren’t Betting. Can Harness Racing Do Anything About It?

October 2, 2015

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“Millennials” is a term we often read or hear, without really knowing what it means. Generally, a millennial is simply someone born between 1980 and 2000. In the US alone, there are 87 million of them, and they make over 1/3rd of all retail purchases in the country. Appealing to this demographic means big dollars and it is more important than ever before.

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