Young People Aren’t Betting. Can Harness Racing Do Anything About It?

“Millennials” is a term we often read or hear, without really knowing what it means. Generally, a millennial is simply someone born between 1980 and 2000. In the US alone, there are 87 million of them, and they make over 1/3rd of all retail purchases in the country. Appealing to this demographic means big dollars and it is more important than ever before.