Harness Racing Social Commentary In 140 Characters Or Less

February 28, 2015

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To Tweet or not to Tweet?

In an ever-changing world of social media, the horse racing world has found Twitter an effective tool to reach out to the public as a means of promotion and communicating. It is an interesting phenomenon because there was a time – and it probably seems like eons ago – that horsemen were forbidden from touting or even communicating with the public. But that has changed significantly with social media and the industry embracing direct communication with its Consumers.

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